Lay's youtube bumpers
You don't always get much choice in life, but there's always a choice with Lay's. That's why we made dozens of six-second ads highlighting a lack of choice in popular YouTube videos. Lay's got some much-needed cultural relevancy, and I got to write a ton of headlines. Win, win.
Thanks to the wonders of media planning, each bumper only runs before related content, turning countless YouTube videos into punchlines for Lay's ads.
You get the idea
One of the fun parts about this project was the freedom to get esoteric. Only WestWorld'ers will get this one.