Lay's targeted preroll

You don't always get a choice in life, but you do with Lay's. So we made dozens of six-second ads highlighting a lack of choice in popular YouTube videos. Lay's got much-needed cultural relevancy, and I got to write a ton of headlines. 

 
 

For example:

 
 
 
LaysYouTubeSkinBottom2.jpg
 
 

 

 

So. Many. Versions.

 

Each bumper only runs before related content, turning countless  YouTube videos into punchlines for Lay's ads.

 

 
 
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Yodaltitle.jpg
 
 
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Celeb_Title2.jpg
 
 

You get the idea

Joystickalt.jpg
 
Mario2.jpg
 
CHOPBIG.jpg
 
BACHBIG.jpg
 
adalt.jpg
 
MasterChefJunior.jpg
 
GOTBIG2.jpg
 
WESTBIG.jpg

One of the fun parts about this project was the freedom to get esoteric. Only WestWorld'ers will get this one.

 
SPOILERSBIG.jpg
 
pumpALT.jpg
 

Vertical video bonus round

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LaysVertical2Web.jpg
LaysVertical1Web.jpg
 
 

Senior CD: Joyce Pedretti, Lauren Cohen

Senior AD: David Baden