Lay's youtube bumpers 

You don't always get much choice in life, but there's always a choice with Lay's. That's why we made dozens of six-second ads highlighting a lack of choice in popular YouTube videos. Lay's got some much-needed cultural relevancy, and I got to write a ton of headlines. Win, win.

 
 

For example:

 
 
 
LaysYouTubeSkinBottom2.jpg
 
 

 

 

DIFFERENT VERSIONS


Thanks to the wonders of media planning, each bumper only runs before related content, turning countless YouTube videos into punchlines for Lay's ads.

 

 
Animated GIF-source (2).gif
 
RickRollTitle.jpg
 
 
Animated GIF-source (4).gif
 
Yodaltitle.jpg
 
 
Animated GIF-source.gif
 
Celeb_Title2.jpg
 
 

You get the idea

Joystickalt.jpg
 
CHOPBIG.jpg
 
GOTBIG2.jpg
 
WESTBIG.jpg

One of the fun parts about this project was the freedom to get esoteric. Only WestWorld'ers will get this one.

 
BACHBIG.jpg
 
adalt.jpg
 
SPOILERSBIG.jpg
 
pumpALT.jpg
 

Vertical video bonus round

lays gif.gif
 
LaysVertical2Web.jpg
LaysVertical1Web.jpg
 
 

Senior CD: Joyce Pedretti, Lauren Cohen

Senior AD: David Baden