Lay's targeted preroll
You don't always get a choice in life, but you do with Lay's. So we made dozens of six-second ads highlighting a lack of choice in popular YouTube videos. Lay's got much-needed cultural relevancy, and I got to write a ton of headlines.
So. Many. Versions.
Each bumper only runs before related content, turning countless YouTube videos into punchlines for Lay's ads.
You get the idea
One of the fun parts about this project was the freedom to get esoteric. Only WestWorld'ers will get this one.