Domino’s Carryout Tips

No one ever said picking up pizza was supposed to be easy. To reward customers for all the hard work that goes into carrying out, we flipped the script and decided to tip them for being their very own delivery driver. The campaign’s initial run scooped up 2+ billion impressions, along with a 15% increase in same-store carryout sales. Not bad for a $3 coupon.

Gold Effie
D&AD Graphite Pencil
Silver, Bronze Clio
One Show Merit

Carryout Tips 2.0

The first run for Carryout Tips was such a big success, we had to go back for round 2 the next year. We took the same mechanic and re-skinned it with a whole new concept: Carryout Heroes.

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