Lay's Online Video

Lay’s needed a social campaign* that could run globally, showcase their wide range of international flavors and exist in the wild as pure content. 

*Writers can have visual ideas too.



Crab Lay's






Tikka Masala Lay's




Sea Salt Lay's




BBQ Lay's




Flamin' Hot Lay's




Shrimp Cocktail Lay's


SENIOr cD: Mike Sweeney, Molly Adler

AD: Melissa Leake