Lay's Online Video

Lay’s needed a social campaign* that could run globally, showcase their wide range of international flavors and exist in the wild as pure content. 

*Writers can have visual ideas too.

 

 

Crab Lay's

 

 

 

 

 

Tikka Masala Lay's

 

 

 

Sea Salt Lay's

 

 

 

BBQ Lay's

 

 

 

Flamin' Hot Lay's

 

 

 

Shrimp Cocktail Lay's

 

SENIOr cD: Mike Sweeney, Molly Adler

AD: Melissa Leake