Lay's Online Video
Lay’s needed a social campaign* that could run globally, showcase their wide range of international flavors and exist in the wild as pure content.
*Writers can have visual ideas too.
Sea Salt Lay’s
TIKKA MASALA LAYS
Flamin' Hot Lay's
Shrimp Cocktail Lay's
Senior CD: Mike Sweeney, Molly Adler
AD: Melissa Leake