Lowe's NYC, Taxi TV

To spread the word about the very first Lowe's stores in Manhattan, we hit the streets and let real New Yorkers compete in a home-improvement game show for a chance to win some cold-hard gift cards.

In honor of Lowe's arrival in Manhattan, we tested New Yorker's DIY IQ with a fun game called Make the Cut.

In honor of Lowe's Manhattan arrival, we tested New Yorker's DIY IQ with a game called Make the Cut.

Agency: BBDO NY