Mike’s Hard Freeze

Oh SNAP!!! It’s Mike’s Hard Freeze, a totally-rad ode to the peak of human culture—the 1990s. We launched this new 90s-popsicle-inspired drink line for Mike’s with a multi-faceted campaign dripping with enough nostalgia to make Fred Durst blush.

The Mike’s Hard Freeze 90s House

We kicked things off with a hella tight brand action, re-skinning an entire home into a 90s fever dream that our fans could win a chance to stay at. We got jiggy with every last detail, including four different rooms each inspired by one of the new flavors. We also used the house as our home base for a ton of chillax social and PR content.

Social

We teamed up with a slew of content creators, collaborating on dozens of memes and social videos staged at the Mike’s Hard Freeze House during our time there on proudciton.

Broadcast

We initially came up with a big TV campaign featuring a Wonka-esque “Mike’s Hard Freeze Factory” packed with 90s celebs. That got minimized as we dug deeper into the house stunt, but I did get to write 90s boyband lyrics for one scrappy TV spot.

Agency: WorkInProgress

My Role: Senior Copywriter