The General

Car insurance shouldn’t feel like a street fight, so we partnered with the Street Fighter movie and WWE’s Roman Reigns to show how The General has your back with more empathy, and less cheap shots.

Activation

We kept the campaign going with the Bonus Stage Break activation, rebuilding a pixel-perfect model of the “Bonus Stage Car” from the original Street Fighter II video game. We captured a trove of social content around the car, even letting the full cast test it out at ComplexCon and as the centerpiece of the film premiere.